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The team embarks on a mission to rid gin of its old-fashioned image and develop a dark campaign inspired by Edvard Munch’s The Scream. Working with solemn filmmaker Michael, who promises to produce a badly directed film for 'distinctiveness', the team comes up with the slogan: 'Loneliness, madness, misery and death, will all your life your companions be, Drink Gin.'
2/17/2010
