The World in Your Palm

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The biggest names in computers go head-to-head in a race to create the first portable computers; through failures, alliances and the return of an American icon, they'll usher in their first ever handheld device.

6/1/2025

The Retail Reckoning

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02

Three American retail icons are born within months of each other in 1962, sparking a rivalry for the ages.

6/8/2025

Rise of the Internet Empires

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03

An ambitious upstart leaves Wall Street to start an internet store that becomes a global empire, while a young computer programmer revolutionizes the way we buy and sell online--creating rival multibillion-dollar brands that become household names.

6/15/2025

Hardware Warfare

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04

Family-owned hardware stores become behemoth brands who battle it out taking big risks, ushering in new innovations, and betting it all in a race to become the number one hardware store chain in America.

6/22/2025

Rise of the Office Machines

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05

To simplify tedious office tasks in the mid-20th century, one unknown company introduces the world's first photocopier and becomes a household name.

6/29/2025

Photo Bombs

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06

An underdog breaks the mold by creating instant photography, revolutionizing how we take photos. And it kicks off a war of innovation between two iconic companies battling to be the number one camera brand in the country.

7/6/2025

Fight for the Fast Lane

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07

7/13/2025

Pants on Fire

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08

7/20/2025

Wipe Out the Competition

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09

7/27/2025

Reinventing the Wheel

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10

Harvey Firestone races to innovation against a crosstown rival as they both bet big on bringing car tires to the nation.

8/3/2025