Joacim Bo Persson a.k.a. TWIN is a Swedish songwriter, producer, music publisher, entrepreneur and one of the founders of Auddly, a venture between Niclas Molinder, Max Martin and Bjorn Ulvaeus (ABBA). Joacim Persson has been writing and producing songs for platinum-selling artists such as Kelly Clarkson, John Legend Kylie Minogue, Lady Gaga, Jonas Brothers, Tokio Hotel, Mary J. Blige, Willow Smith, Iyaz, Miley Cyrus, Selena Gomez, Armin Van Buren, Charice, Ashley Tisdale, Robyn and Jamiroquai.